Meade commented: “ In 20 Goodway Group was growing rapidly. Goodway took advantage of the analytics and reporting engine that Sage Intacct has. With the solution in place Goodway Group is able to grow without significantly increasing its finance team. Now we can get down to segment-level data quickly, because of the user-defined dimensions we’ve assigned to those segments.“ Automation continued to support growth It was limited to very high-level information. The operational efficiencies gained by finance has also helped the rest of the business as Meade explained: “Prior to Sage Intacct, the financial data was 30 – 45 days old by the times sales and leadership received it. Goodway estimated this has saved at least 40 hours each month and has additionally reduced the number of errors significantly. It is then passed back to Quick Base for invoicing. The API integration with Quick Base matches the information with internal projects and clients. Invoice matching to projects became simply a matter of uploading the data into Intacct. There were some quick wins following implementation. ![]() Sage Intacct has delivered Goodway a set of process automations that has made a significant difference to the business over the last few years. ![]() Those processes included employee expenses and commissions, invoice production, and consolidation processes. It replaced not just the QuickBooks solution but the Excel spreadsheets that helped the five-person accounts team complete processes. Sage Intacct (then Intacct) staff helped with the migration and implementation. After a relatively pain free, under three-month implementation, it went live on 1 st October 2013. For example matching the bills from digital advertising campaigns to the appropriate project in Quick Base took hours of time for the accounts payable manager to complete. Goodway was looking for better reporting and savings on time spent for some of the more cumbersome processes. It was not looking to replace this having matched the organisations requirements over the last few years. Quick Base also provides the project management features that Goodway required to run its projects. The open API architecture of Sage Intacct has allowed Goodway to integrate the two solutions using the web services API. This was almost certainly one of the prerequisites for Goodway. Goodway Group has developed a bespoke CRM solution using Quick Base, a low code platform. The Sage Intacct Open architecture was key to the decision. Mark Meade, vice president of finance at the Goodway Group commented: “We wanted an intuitive cloud-based system that could meet the needs of our virtual, home-based workforce. We looked at NetSuite and Microsoft Dynamics, but chose Sage Intacct because it gave us the core general ledger and job costing capabilities we needed in an open, flexible platform that we could extend with best-in-class add-ons for things like commission management, CRM, payroll, and more.” It has outgrown its QuickBooks solution and needed a solution suitable for a medium sized organisation. As the business transformed it needed a modern ERP solution to meet both the new business requirements and growth. He wanted him to help transform the company from traditional to a digitial marketing leader in its chosen segments. In 2006 David Wolk, President and owner brought onboard Jay Friedman as COO. Regional agencies are ad agencies we partner with to help them execute just the digital component of their advertisers’ total marketing campaign.“ The challenge of transformation and growth Mark Meade, VP, Finance at Goodway Group Goodway Group advertises for them in various locations around the U.S., but we’re takes direction from a single source. Multi-location agencies serve a single advertiser. ![]() Mark Meade, vice president of finance at the Goodway Group explained further: “Goodway Group’s two primary segments are multi-location and regional agencies. It was one of the first companies to receive the Auto Elite data Marketer designations from Oracle recently. Its assists clients in a variety of industries, including travel, telecommunications and automotive, deliver campaigns targeted at both national level and nuanced for local level. Founded in 1919 as a direct marketing firm it has transitioned over the last decade to become a digital media company, experts in programmatic media buying. The Goodway Group is a marketing firm with a difference.
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